The 4 Content Creation Personality Styles

Episode 65: The 4 Content Creation Personality Styles

In this episode, Holly Hibbard - Social Media Consultant & emotional intelligence nerd - shares with you...

• intel about the 50% of the population that is results-driven and the other half that’s relationship-driven, and why you need to know this to create social media content that converts
• the assets each of the 4 content creation personality styles has and how to implement it into your social media strategy immediately
• how to use this information to ensure you’re creating content that matches your audience and captures their attention effortlessly more often

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A GIFT FOR YOU //

• 30 Done-For-You Social Media Content Ideas - your go-to resource for ending your posting struggles and instead creating consistent, authentic content that connects with your audience and attracts clients fast!
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WORK WITH HOLLY IN NOVEMBER, 2024 //

• Ready to launch your social media brand quickly and finish your 2024 with elevated impact? Hire Holly as your social media strategist and coach! Book a quick call with me here: https://tidycal.com/thehollyhibbard/quick

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Transcript

Welcome to the Holly Hibbard Show.
I'm Holly, a relationship coach and emotional intelligence nerd turned social media consultant.
This podcast podcast is for coaches, consultants, and service providers ready to simplify their social media strategy, create impactful content, and grow their audience without the overwhelm.
If you want to attract dream clients and free up more time for the things that you love, you are in the right place.
Let's make social media work for you starting now.
Hey, everyone.
Welcome back to The Holly Hibbard Show.
I am your host, Holly.
And today, I'm going to blend for you my history with emotional intelligence and leadership coaching with my current role as a content creator and a strategist that's gonna support you, coaches, consultants, and service providers to get your brand, your services out there on social media in a big way.
And the way I'm going to blend these two things together is by talking with you about the 4 content creator personality styles.
Now if you are into personal or professional development and you are familiar with the DISC, d I s c, model, this is also known as so many different, types and depending on who's writing about it or teaching about it.
But I learned it using different labels, let's call it.
I thought, gosh, it really does play a factor what your personality style is in the type of content that you like to create or how you strategize or how you plan your content out or don't.
It also impacts how you might choose to show up on social media, which platform you might choose.
And I thought I would just talk about personality styles and line it up with content creation, and I'll tell you what mine is and how I see this could be a theory.
Okay?
So by the end of this episode, my intention is that if you have never heard of the 4 personality styles or the DISC model or method or whatever it's called, you might have some glimpse up to where that could support you in getting to know your audience a little bit better.
But, also, you can hopefully figure out which personality style tends to be your default because we're supposed to tap into all 4, but we all have a default that we tend to lean to the most.
And then how can you use this new information to determine, okay, these are the platforms or single platform I'm going to start putting content out on on the regular.
This is how I want to address my audience because my audience is probably this type of personality style or this duo of personality styles, and so let's just have some fun with this.
To give you an idea.
So in the personality styles or in the DISC model, and I'm not gonna use their terminology because, like I said, I know another version differently.
The personality styles that comes down to there are 4, and 2 of the 4 are very much relationship driven, and the other 2 of the 4 are very results driven.
So I'm gonna split it 2 by 2.
I'll talk about the results driven people first and then the relationship driven person second.
I'll also share with you, the type of content I think that person, in this case, you, would be more likely to put out there as I explore each one.
And, also, I'll just continue to remind you throughout this episode that there is fluidity with this topic.
Meaning, this is a theory of mine.
This has not been this is only based on what I've learned about the personality styles and kind of how I see it could play a role in the way that you are putting your brand out on social media or not.
And, and yeah.
So this is all flexible.
Okay?
All my opinion.
And that's why I have a podcast, and I can talk about this stuff.
So let's start with the 2 personality styles that are more that are the results focused kind.
In my day and age, when I've taught shops on this and I teach leadership workshops still to this day, we call this one personality style, the controlling style personality.
Now for some folks, they hear that word and they think, oh my goodness.
This is so rude.
But what's funny is a lot of times, the controlling style personalities don't take offense to that at all.
It's actually a pride point.
And when I say controlling, I don't mean controlling in the sense of manipulating.
I mean it in the sense of a strong presence, strong leadership, very opinionated, great at decision making, and determining what is the best choice for the overall good.
People who are controlling style personalities tend to like to move the ball forward at a relatively quick or efficient, or I guess most importantly, effective clip.
They don't want to waste time.
They don't wanna waste time on small talk.
They don't want to use methods for and and in this case, today, I'm talking about social media strategy.
They don't want to use social media strategies that are a waste of time to them.
Meaning, they need it to be efficient, they need it to be effective, they want their messaging to be very clear and purposeful.
They want to know that there is a return on their investment of their time, of their energy.
What's it going to be?
How am I going to measure it?
Super important to people with a controlling person the the controller style personality.
Okay?
So, again, not negative controlling people.
I'm not talking about that.
And we'll just stick with the positives for this episode because each of these four personality styles does have a downside.
Right?
But I think for right now, let's stick with the positives.
So a person who is, that control controlling style personality, they're going to be very face forward with their content.
So these are folks who may be more inclined to be on camera.
They may want they may be the ones who are not filming b roll of, you know, their feet walking in the store or just their lunch and taking a picture.
They're going to have their face in front of the camera because they trust that they are able to put their message out, in the best way possible.
And they might even have a really difficult time trusting that another person or a virtual assistant or a a social media manager could put their content out there as well as they could.
They trust their ability wholeheartedly.
So there's a lot that's going for them in that realm, especially because they are results driven.
Now the other personality style that is very result driven as compared to relationship driven, which we'll get there in a moment, is an analytical style personality.
Now an analytical style personality, this person pays great attention to detail.
Their integrity, their reputation is everything to them.
So when they're developing a personal brand anywhere, including on social media, they're going to pay particular attention to what are others perceiving about them, but not as a how do they feel about me, but rather what result do they think that I can give them.
Analytical personalities love information.
So in the social media space, they're probably consuming a lot of data, a lot of facts.
They are researching whether it be actual clinical trials and that kind of proper research or whether they're Google searching because they're incredibly curious.
They are learners.
They're great with metrics.
They're collectors of information, and therefore, they're typically people who are also exceptional.
If they want to be a social media content creator, they're probably also very good at putting that content out there.
Now because analytical style personalities are just that analytical, they may second guess their content choice a lot.
They may, let's say they choose a platform and they decide to go all in on Facebook and they create a Facebook strategy and they're implementing it and they're going for it.
And then they're tracking their numbers or tracking their followers and metrics and conversions and all the things.
And if they're not getting the result that they want within the time frame that they think, they may be tempted to jump ship and try something entirely different quickly because they want the result.
Again, they're results driven and they over analyze their own choices and their own decisions.
So they might think, well, is the metric not working because of is this attempt at my social media strategy not working because of the platform that I chose, or does it just take time?
And so the they'll they'll waffle back and forth.
Is that the right word?
They'll waver back and forth, waffle back and forth.
I don't know.
Waffle sounds good.
Anyway, I'm like, they'll go back and forth and and second guess those choices.
And for someone in that sense with someone in that role as an analytical style personality putting content out there, these may be people who have that thought of, I'm not sure I know what to say, or what if I say the wrong thing, or what if I post it the wrong way, Or what if I choose to do written format but then people really wanna see video?
So there's a lot of secular thinking where it's guessing over and over and over again what's going to work, which can be great because they may be more inclined to try something new to get the result because, again, results driven just like the controlling style personalities.
But they might overthink it to the point where they can become really withdrawn and just, like, mentally paralyze themselves from even making a choice or doing anything.
Okay?
Like, the analysis paralysis.
You may have heard that phrase before.
So those are the first two personality styles, controlling style personality, analytical style personality.
They lean in their goals and the way that they do things toward actions and choices that are going to get them their results.
They're great at setting goals.
They are great at leadership, whether they are the one who is getting all the details and the info, like the analyzers, or they're the person who are more forward facing and the face of the brand, like a controlling style personality.
They both have assets that allow them to create a very successful social media strategy and also implement it in a way that feels good to them.
So I'm not going to, in consulting, for example, talk to an analytical style personality and force them in front of a camera from the jump.
If that is something that feels very far reaching for them, we may work on something simpler, like what can their written content look like?
Can they take a still photo?
So at least they or some part of their life or or client base or whatever can be in picture form, but then can they use their skill of data, information, fun fact, just something of that nature.
Controlling style personality, people who are more forward facing in that way, I may challenge them to say, hey.
You know what?
I know you feel like you don't think you can say your message in under 60 seconds, but can you do a live stream maybe once every other week?
Or so we might we might push that boundary because they're probably already seen or at least feel like they are a leader in their industry or in their business or in some way or shape or form.
They know their uniqueness, so we might push that a little bit further.
Okay?
I might emphasize that they give that a shot from from the jump in their strategy.
Okay.
Now let's talk about the other two personality styles that are both relationship driven.
Now it doesn't mean that these relationship driven personality styles don't not result.
They do, but when they're setting goals and they're working towards something, it's oftentimes that people comes to mind for them first.
So they may be more inclined to think about how many followers, how many clients, they're thinking about people, they're thinking about how does my audience feel about my content.
Right?
Instead of thinking about the conversion rates and the email list count.
And the the numbers of, or like their their their SEO, their, search engine optimization terms.
Like, there's just certain technicalities that results driven people are going to work toward a little bit simpler or I don't wanna say simpler.
They're more inclined to look that way, whereas relationship different people are more so looking at how is my client base feeling and what is their experience.
Okay?
So then we have a what is called a promoting style personality or a promoter.
Promoters are really fun on social media because, in general, promoters bring the fun to whatever they do.
Promoters tend to be people who end up being natural salespeople, and I don't mean sales y, like, constantly pitching and slimy or anything like that, but I'm talking about people who have they've got the risk.
They're a little charismatic.
Right?
They have the ability to talk to just about anybody.
They could talk to the wall.
They could make watching paint dry somehow fun and turn it into a game.
They come they're very, very creative people.
They come up with really fun, captivating ways to talk about, in this case, with social media strategy, to talk about their coaching business, to talk about who their clients are, to talk about how their consultancy can support other businesses, to talk about the service that they provide and what makes them unique.
They have that flare that has them stand out in some way, and they tap into it easily.
And as a result of that, it generates an emotional experience and rather an emotional response from their social media audience because people are drawn to it.
These are the people that are everyone's friend, and yet ever seemingly effortlessly, they draw a crowd.
So sometimes, yeah, these are people who are great content creators because they're entertaining.
But listen, you might automatically be thinking when I say content creators who are entertaining, you might be thinking of people who have long produced videos where their dog has their own voice and they're filming, and then their dog is skateboarding, and then they do all these things.
And then the mom and the dad have, like, outfit changes, and they it's just I mean, I'm making all that up.
But you know this stuff exists out there in short form and long form.
And you're just like, how do people have the time and the patience to film all that and record all that?
Like, I absolutely love that content.
I love it.
And I don't have the patience to do that.
But someone who is naturally creative and a promoting style personality, that's something that they naturally can come up with.
They like to produce.
They like to record.
They like to create.
And for them, though, something that could be a challenge in their social media strategy is they almost have too many ideas and a limitation on the amount of time they have to execute those ideas and get them out there.
In addition to that, promoting style personalities as fun and as creative as they are, that fire hydrant of creativity, all those ideas that are flooding out, if they they can get distracted really easily.
So it's really easy for them to say, okay.
In this video, I'm gonna ask people to subscribe to my email list and then they're gonna receive this thing.
But then they'll consume social media and see somebody else promoting a, half off coaching call.
And then they're like, oh, I wanna do that.
So in the next video, they're promoting a half off coaching call.
And then the next video, they're talking about a you know, some something they're gonna be speaking on in the next week.
And that and it's just like, it's too all over the place, not necessarily the type of content that they're creating.
That variety is part of the entertainment.
But what they're asking of their audience doesn't have consistency.
It's too jumpy.
So it leaves a feeling for their audience if they're not careful promoting style personalities, their audience might be wondering, okay, but what are you what are you offering?
What do you do?
Who do you help?
Am I the person you're talking to right now?
So albeit entertaining, it also can lead to, overwhelm from good stuff, from creativity, and also distraction and wanting to jump from one thing to another just far too frequently.
So that brings me to the final personality style.
Again, this one is also a, relationship driven personality style.
Again, it doesn't mean that goals and results are not important to them, but they're more inclined to focus on the human's, emotional experience and what other people are going to get out of it.
So the last personality style I'll talk about is a supporting style personality or a supporter.
Now a supporter let's just let me just put this out there.
So I am a supporter.
No one ever believes me.
Okay.
That's not true.
Some people the people that really know me absolutely know that it's true.
But a supporting style personality is a person who is we call them the 3 AM friend.
This is the person who values their friendships over, like, everything, friendships or their family.
They value people.
They love relationships.
They're naturally very caring.
These are the people where if you were in crises at 3 AM, you're gonna call them and they're probably gonna answer the phone.
Right?
Or they're gonna put some amount of effort to care for you in there when you really need them and probably when you don't as well.
I can't say the same thing for the other personality styles I just talked about.
Not all of them are gonna answer the phone at 3 in the morning because I'm sleeping.
Duh, leave me alone.
But anyhow, so supporting style personality, they are naturally compassionate, empathetic, they're great listeners.
And I think and because they are so empathetic, a lot of them are empaths and feel very deeply.
So a gift that supporting style people have in content creation is when they are speaking to their audience or writing to their audience, they are speaking directly to the feeling of the audience.
They have a very easy time or an easier time, talking about not only the result that the potential client will get, but what will the emotional response of getting that thing be.
Not everyone on the planet has that gift to be able easily, at least, to be able to say, okay, if you reach this goal, if you work with this coach or you receive this service or you work with this consultant, this is gonna be the product that you get.
Right?
The number of hours or the management training or the leadership workshop or x number of sessions.
Like, yeah, we could we could nail down the actual the nouns of what you're going to get.
But a supporting style personality is going to be the one who's going to have an easier time thinking of themselves in the potential client shoes and telling you what will be the emotional response that that client is going to have.
And the emotion is a lot of times what people are really striving for.
Because if we if we go to a transformational, context here, there's a phrase in transformation called be, then do, then have.
The way that the world thinks, in general, is that if I do this particular thing, they put the doing first, if I take this action, then I will have this thing I've always wanted.
Right?
The job I want, the money I want, the business I want, the love that I want.
And then I will be happy or wealthy or content or at peace, whatever it is.
So the world tends to see it as do the action first, have the thing that you have to earn, and then you'll be the feeling.
But in transformation, and this is where supporting style personalities are great at seeing this, we flip it to be, then do, then have.
So what this looks like is in order to be at peace, there's the doing.
So if I'm going so I have to be peaceful first.
Now, when I decide I'm going to be peaceful in my day, what will be the action that I do as a result of that?
Well, I might post a piece of content and talk about things that I appreciate and love as a result because I'm going into that content creation with an attitude of peace, with the beingness of peace.
So then I do the action while being peaceful, and then I generate the have, which is, oh, wow.
I got more comments today on my content than I ever have.
Or I got from that one piece of content, you know, 3 times more people clicked on it and signed it from my email list than normal.
So these personality styles that I'm sharing with you today, the controlling style and the analytical styles that are more results based, the promoting style and the supporting style that are more relationship based, you can take all of them.
And and if you're thinking, well, Holly, I'm I'm not just one of those.
I'm all of them.
Yeah.
Me too.
But we all have one we lean toward the most.
And if you're really not sure, go back to, like, when you were a kid or very angsty and think about what you think you were then because that's probably what you lean toward today.
And now what I want you to think about in terms of content creation, I've highlighted for you, if you are 1 or 2 of those, personality styles and you kind of started to identify which one or ones you think that you are the most, especially when you're running your business, I talked with you already and gave you examples of the type of content or the gift that that particular personality style has in in putting content out there.
Who's more forward facing?
Who's better with the metrics?
Who is the fire hydrant of creativity?
Who is the one that knows the emotional response of your potential client?
How do we make it transformative?
I've laid that out for you.
But now I also want you to think, and you can go back and listen to this episode again.
Think about all of this again through the lens of your ideal client.
Is your ideal client a person who is results driven or relationship driven?
Is your ideal client the life of the party or the person who needs to collect data and overthink themselves into a box day in and day out?
Is your ideal client somebody who is a very passionate, forward facing, vocal leader or are they someone who is incredibly empathetic and very people centered and people driven?
When you know the personality style or styles of your ideal client, you're gonna spend more of your time creating your social media content, talking to that style instead of wasting your breath, not wasting your breath, which is being less efficient with your breath, talking to the other 3.
So as an example, I already shared with you that I know it for myself.
I am a supporting style, per like, personality style primarily.
Over time, I also have learned I am very analytical and I could overthink myself into a corner.
But over time, I've really worked at bringing the fun to things and accessing that promoter file for me.
I have really worked on through teaching in the classroom and then speaking and facilitating workshops and designing curriculum for years.
I've now worked on my controller style assets in being able to lead others in in in the way of, in how I in how I speak, in how I present myself, in my planning.
And I know where my strengths and weaknesses are.
Now if I'm thinking so I know myself.
Now if I were to go out into the world and say, okay.
Well, I'm a supporting style personality, so I'm only going to speak to my own kind.
And maybe my own kind are my clients.
Okay?
Maybe they are people who are very empathetic.
Maybe they are people who are very people centered.
But may and because I'm support working with coaches and consultants and service providers, that is the case for a number of them.
However, I also know that who I probably can help the most are the people who are results driven.
Because if they are making content or having a difficult time coming up with strategy, they might be talking more about the results and not talking directly to the person that they want to attract to their business and attract to their services.
And I, as a supporting person, supporting style personality, I can help them think like their client in a way that they may naturally do.
So I know how to because I know this information very well that I just shared with you.
If their ideal client works in a people centered industry, hi.
I'm a supporter.
I'm in a people centered industry that you're talking to me.
I can give you that info on how to help.
Right?
And because I know the other three quadrants pretty well of these four personality styles, I can probably lay out for them too what's gonna be an attractive set of content for the person that they want to bring to their business.
So I think it's important for you to consider, yes, what you are, but more importantly, your content creation strategy is not just about how many posts.
Right?
It's not just about how many videos.
It's not only about your consistency.
Although, consistency is very, very important with your content, but you've got to know who you're talking to.
And then when you know where they fall in these personality styles here I've talked about, 1 or 2 of them, now you really can get deep with what you know they need, what you know that they want to hear.
Because not in a manipulative way, but you want people to read your content, watch your videos, hear what you have to say, and go, oh, my gosh.
She is talking to me.
And if you haven't seen that or experienced that in a long time, that's why I'm here.
That's why I do this.
That is my unique spin as a social media consultant.
Because of all my years working with students in the classroom, leadership organizations, corporate training, personal and professional development, coaching on relationships, coaching on emotional intelligence.
So this is that's that's like the operating system in in me.
I just had this for so long.
So I'm not just about the strategy.
I'm here to tell you how to actually be about the person.
And when your business makes it all about the people you help, and that helps you do that in a way that doesn't completely deplete you or make you feel like you're being something that you're not, everybody wins.
Everybody wins.
I hope this was really supportive.
This was kind of an interesting one for me to throw together here.
But, yeah, I'm gonna even I'm gonna give some thought to this because that is one of the things one of the tools I use a lot in my coaching, my consulting, in strategizing.
I have for a very long time, and it's really served me well in all types of relationships.
And I hope it helps you out also.
Thank you so much for being here.
Thanks for listening.
And until next time, I love you, I mean it, and I'll talk to you next time.
Thank you for listening.
I'm giving you a virtual high five for prioritizing your personal growth.
If you enjoyed today's episode, I'd be so grateful if you could take a moment and leave a 5 star review on Apple Podcasts.
Share the show with friends and family, or snap a screenshot of this episode and tag me on Instagram at the hollyhibbert.
You are not alone on this journey, my friend.
I'm always here cheering you on.
So until next time, stay curious, stay encouraged, and keep empowering yourself.
You are doing better than you know.